"No One" is going to stop Alicia Keys from selling Piaget watches
So I was watching VH1 the other night and the video for Alicia Keys hit song “No One” came on. As I watched it, I was actually surprised at how low budget the video was. In the video she literally wore a tore-up Flashdance style sweater while singing and playing Piano in the rain. No back up dancers, no set, maybe one or two extras in the video at most. Thats it.
As I sat and tried to decide whether I liked the song - something hit me like a ton of bricks. It was right around the 1:10 minute mark in the song. There it was…. a total arrant product shot of a Piaget Polo watch. Don’t get me wrong I have seen John Mayer on video wearing and IWC big pilot, or Kanye on stage wearing an Audemar Piguet but this was different.
This wasn’t your standard a 3 second shot of Alicia Keys wearing a Piaget watch - this was a 3 second shot of a Piaget watch. You couldn’t see anything else but the watch… There was no real reason why they had to do it - because generally people like me who want to know what people are wearing, will figure it out.
I sat there a bit shocked watching the rest of the video when all of a sudden - BAM! it happened again right at the 3 minute mark - but this time she was wearing a different Piaget watch. This time Alicia Keys was wearing a Piaget Possession watch. Is Alicia Keys on the Piaget payroll? Has Piaget made her a brand ambassador and not went public with it yet?
I guess “everything’s gonna be alright” with Alicia and Piaget…
:)
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Last 10 posts by Paul Morillo
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