The other day I got an email from one of my readers (who happens to be my nephew) giving me cryptic instructions to watch a music video on YouTube. He told me to start paying attention around the two minute mark and then to REALLY start paying attention at the three minute mark. I took his enigmatic instructions and proceeded as I was told.

The video was for the new hit “Take a Bow” by the ultra popular Barbadian beauty Rihanna. The video immediately pulled me in because the first image I saw was not Rihanna’s face - as expected. The first few seconds of the video start out focusing on a gold watch on her wrist, and then the camera panned to her facing. I couldn’t make out what the watch was - all I could tell was it was a gold case with a gold bracelet.

As I watched the video I got the strange feeling that I had seen it before - but I hadn’t. There was a mild plot, with the majority of the video being her singing in a plain black tank top - with the focus being on her face. The video itself was minimalist in nature, featuring a matte black background so that whatever was in front of it - really popped.

I examined the video closely - looking for hidden clues as if I were Nicholas Cage in National Treasure or something. Then something odd happened. I noticed that Rihanna looked at her watch in a concerned manner. Not that it is illegal to do that, but there really wasn’t anything in the story line of the video to support it - it just seemed awkward.

I thought “Ok, that was strange”.

Shortly after that - she did it again…Something was up. I looked at the clock on the flash player and it was close to the three minute mark - I waited in anticipation.

All of a sudden, WHAM! there is was - a blatant 2 - 3 second product placement of a gold Piaget Polo watch. The shot lasted a REALLY long time. Then I realized the format of the video was very similar to that of Alicia Keys “No One” video - which also featured blatant product shots of Piaget watches.

I am taking bets on who will be the next Piaget R&B shiller. I got my money on Ashanti, Leona Lewis, or Ciara. Anyone else got a prediction?

Thanks AT for the heads up.

Paul Out

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This entry was posted on Thursday, July 3rd, 2008 at 4:57 pm and is filed under General(t) , Watches(t) . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.